Tuesday, May 22, 2007

Hafei Lobo

Hafei, a China car manufacturer, recently launched the Hafei Lobo

in Singapore.

Lobo actually means Road Treasure Lu Bao 路宝. But for Singapore where many of us understand Malay, lobo means idle.

When we were in army, we always call the buggers who likes to malinger, "Lobo king".

A case of insufficient market research.

8 Comments:

Blogger JOEPSC said...

The market researcher probably looks into formal language but not slang!

Wednesday, May 23, 2007 at 1:34:00 PM GMT+8  
Blogger Fantasy "Sticky" Flier said...

Cheap or not?
Good or not?
Coming to america or not?

Wednesday, May 23, 2007 at 1:45:00 PM GMT+8  
Blogger Mockingbird said...

To Joepsc: Yeah indeed. The market researcher probably did not look into what lobo meant in Malay.

To Fantasy "stick" flier: It costs around S$38k. Designed by Pininfarina. Only 1.1L, not very suitable for roads in America which stretch into the horizon heh?

Wednesday, May 23, 2007 at 1:52:00 PM GMT+8  
Blogger Leonard said...

this was my first thought too when i saw the name! haha

Wednesday, May 23, 2007 at 2:42:00 PM GMT+8  
Blogger Mockingbird said...

To Leonard: Alright. Gimme a five pal :D

Wednesday, May 23, 2007 at 3:53:00 PM GMT+8  
Blogger Emperor Liu said...

I rather choose Picanto than the Lobo.

Tuesday, June 19, 2007 at 11:44:00 PM GMT+8  
Blogger Mockingbird said...

Actually Lobo is not a bad car. It's quite well-designed, since its design was done by Pininfarina.

Thursday, June 21, 2007 at 10:01:00 AM GMT+8  
Blogger Emperor Liu said...

Hehehe, how about this:

http://singapore2.kia-global.com/

Monday, June 25, 2007 at 11:58:00 PM GMT+8  

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